How To Market Your Small Business Like A Pro With Tim Fitzpatrick | Ep. 202

• Tim recommends starting with your existing and past customers rather than trying to reinvent the wheel. He shares the three power questions to find your ideal clients.

Who do you love working with? Who are your most profitable clients? Who do you get your best results for?

• The subgroup that checks all three boxes becomes the foundation for digging deeper into demographics and psychographics.

• Once you know your target market, focus on messaging. Two common mistakes: making it hard to understand what you do, and focusing on yourself instead of the client.

Confused people do not buy. If people land on the top of your website and they can't understand really quickly what you do, they're moving on.

• Interview your ideal clients to get messaging in their own words. Ask about the problem they had, why they chose you, and the results they're experiencing.

• Tim advocates for a simple 90-day plan over a year-long one because businesses and markets evolve quickly. The plan has six steps on one or two pages.

• Target market paragraph
• Specific, measurable 90-day goal
• Budget and resources (time, money, capability)
• Current baseline activities
• 90-day priorities (start with target market/messaging, then website, then what's working)
• Metrics to track (leads, lead sources, client conversions)

• Funnels can be effective but are often just a buzzword. Without the fundamentals of target market and messaging, any tactic will fail.

Most marketing problems come back to target market issue and a messaging issue or a media issue.

• Tiffany adds that friends and family are often not your target market, and ideal clients may live far away with no personal connection.