Episode•January 27, 2022•20 min

Rank and Rent SEO with Luke Van Der Veer | Ep. 86

Luke Van Der Veer sits down with Tiffany to break down the basics of SEO, identifying niches in the market and how "Rank and Rent" helps businesses attract leads. About Our Guest Luke Van Der Veer used to have a job with General Electric in HR and has since quit his job with the Rant and Rent portfolio he has put together. Luke Van Der Veer came up with a concept called “Rank and Rent”. The premise is simple, build a local service website and get it ranking high in search engines. Once you get it ranking, you charge a local business a monthly fee for all the leads that come through the website. You own the asset, and because you get to own it, you get to rent it out for passive income. This creates a residual monthly income for you! Connect with Luke Website: https://www.digitalrealestatecoaching.com/freetraining Email: [email protected] Connect with Tiffany on Social Media Facebook: Money Talk With Tiff Twitter: @moneytalkwitht Instagram: @moneytalkwitht LinkedIn: Tiffany Grant This podcast uses the following third-party services for analysis: Podcorn - https://podcorn.com/privacy OP3 - https://op3.dev/privacy

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Key Takeaways

1
Rank and Rent SEO creates passive income by owning ranking websites and renting leads to local businesses
Build a local service website, rank it on Google, then charge businesses monthly for leads generated
You retain ownership of the digital asset while generating recurring revenue
One tree service client grew from $70K to over $320K annually using this method
2
Focus on Google's priorities: relevance and trust to rank faster
Google rewards websites that deliver exactly what searchers want with great content
Build trust through quality content and backlinks from authoritative sites
Target low-competition niches like contractors in smaller markets (50K-500K population)
3
Lead with value before asking for payment to close deals easily
Offer free leads initially to prove the system works before charging
Use call tracking with whisper messages to identify leads as free referrals
Business owners are more receptive when they see results before committing financially
4
Average ranking timeline is 90 days for well-chosen niches
Avoid highly competitive niches like lawyers that take longer to rank
Some sites rank in 2-3 weeks with minimal effort in easy markets
Hire VAs to scale content creation after establishing the process

Intro

Tiffany interviews Luke Van Der Veer about Rank and Rent SEO, a business model where you build and rank websites to generate leads for local businesses on a subscription basis.
Luke Van Der Veer left his HR position at General Electric to pursue entrepreneurship. After trying various side hustles including affiliate marketing and e-commerce, he developed the Rank and Rent SEO model and now runs Digital Real Estate Coaching.

Website Email

– What is Rank and Rent SEO?

Luke explains the core concept: identify a profitable niche, build a website, rank it on Google, generate traffic, and charge local businesses a monthly fee for the leads.

– SEO Ranking Fundamentals

Google prioritizes delivering exactly what users want. Focus on creating great content and building trust through backlinks from authoritative sites.

If you focus on delivering what Google likes, which is great content to serve to their customers, you can't really be wrong.
– Luke Van Der Veer

– Content Strategy Across Niches

Luke researched 73 niches by analyzing top competitors and creating comprehensive 'Wikipedia-style' content. He now uses trained virtual assistants to scale content production.

– Ranking Timeline and Niche Selection

Average ranking time is 90 days. Target blue-collar service niches like plumbing or masonry in smaller markets where competition is lower than professional services like law.

– Finding and Converting Clients

Search 10-12 pages back in Google results to find businesses not getting organic traffic. Offer free leads initially to demonstrate value before charging.

If you can send some value in advance before you ask for something, it's the rule of reciprocity. People feel obligated to help you out because you provided them with value.
– Luke Van Der Veer

– Overcoming Sales Hesitation

Luke initially feared cold calling but found it manageable by leading with value. Use call tracking systems with whisper messages to identify leads as free referrals before connecting the call.

Resources

Free Training Webinarvideo

Topics

SEORank and RentLead GenerationPassive IncomeLocal Business MarketingDigital Real EstateContent MarketingCold OutreachWebsite MonetizationEntrepreneurship