Episode•July 18, 2024•17 min

How Small Businesses Can Leverage Google and Facebook Ads for Growth | Ep. 328

In this informative episode of Money Talk With Tiff, Tiffany Grant welcomes Zaid Ammari to the show. With 300+ episodes under her belt, Tiffany is thrilled to delve into the realm of digital advertising for small businesses—an untouched subject on her podcast until now! Zaid, an expert in online advertising, divulges the essentials of setting up and running successful Google and Facebook Ads. From understanding costs, margins, and conversion rates to practical steps in creating ads, this episode is packed with indispensable insights for entrepreneurs eager to explore the vast opportunities digital ads offer. Zaid also shares handy tools like the Google Keyword Planner and offers a free audit for listeners. Tune in to discover how to navigate the complex world of Google and Facebook Ads and maximize your business's potential! About Our Guest Zaid is a leading expert on data-driven digital marketing, focusing on analytics and actionable insights from data. As the founder of PPC Masterminds, he helps businesses build and run profitable data-driven digital campaigns. Connect with Zaid Zaid’s Website: http://ppcmasterminds.com LinkedIn: Zaid Ammari Connect with Tiffany Website: https://www.moneytalkwitht.com Facebook: Money Talk With Tiff Twitter: @moneytalkwitht Instagram: @moneytalkwitht LinkedIn: Tiffany Grant YouTube: Money Talk With Tiff Pinterest: @moneytalkwitht TikTok: @moneytalkwitht Timestamps [00:00] Assess margins, calculate ad costs, plan ahead. [03:53] Analyze conversion rate, costs, and tools for advertising. [08:56] Google offers keyword targeting or product uploading. Facebook's targeting options range from broad to specific. Mistake: too many or too broad campaigns. [12:05] Invest in optimized account for higher returns. [14:09] Facebook and Google Ads daily budgets explained. Key Topics Types of Google and Facebook ads Importance of profit margins Calculating conversion rates and costs Setting up and tracking ads Budgeting for ad campaigns Specific targeting strategies Additional Links & Resources Google Keyword Planner Spreadsheet for Ad Cost Calculations Support this Podcast Make sure to subscribe and leave a review if you enjoyed this episode! See you next time on Money Talk With Tiff! This podcast uses the following third-party services for analysis: Podcorn -...

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Key Takeaways

Assess profit margins and calculate ad costs before launching campaigns

Determine if margins are sufficient to cover ad spend and remain profitable

Use conversion rate, expected cost per click, and projected budget to estimate revenue and profit

Plan ad spend for at least six months to avoid spreading yourself thin

Start with Google Ads for easier learning curve and higher purchase intent

Google users actively search for products/services, signaling stronger intent

Facebook users are often distracted while scrolling, lowering conversion likelihood

Google Keyword Planner provides estimated cost-per-click data for planning

Avoid common Facebook Ads mistakes: too many narrow campaigns or overly broad targeting

Too many campaigns spread budget thin and delay data collection

Too broad campaigns waste money on unqualified audiences

Balance specificity with enough reach to gather meaningful performance data

Daily budgets on Google and Facebook are not strictly daily

Google averages spend over 30 days; daily amounts may fluctuate

Set a comfortable monthly budget to avoid cash-flow stress

Only scale spend when return on ad spend (ROAS) is proven

Invest in proper tracking and account optimization for higher returns

Send traffic directly to the conversion page, not the homepage

Set up conversion tracking to measure leads and sales accurately

Start small, learn, then scale once the account is optimized

Intro

Tiffany Grant welcomes Zaid Ammari, founder of PPC Masterminds, to discuss how small businesses can profitably use Google and Facebook Ads—an untouched topic across 300+ episodes of Money Talk With Tiff.

Zaid Ammari is a data-driven digital marketing expert specializing in analytics and profitable PPC campaigns for businesses.

How Small Businesses Can Leverage Google and Facebook Ads for Growth | Ep. 328

Key Takeaways

Intro

– What Are Google and Facebook Ads?

– Key Considerations Before Running Ads

– Calculating Whether Ads Make Financial Sense

– Setting Up Campaigns: Process & Tracking

– Targeting Strategies & Common Pitfalls

– Determining the Right Ad Budget

– How Daily Budgets Actually Work

Resources

Topics