Entrepreneurship + Marketing with Scott Perry | Ep. 56

Mar 27, 202136 min

Scott says it has never been so easy before to start a business from home. No matter what to do there are the tools out there to create things on the fly. He encourages people to take a try on entrepreneurship opportunities with a significantly low investment. About Our Guest Scott Perry is the founder of Sperry Media. He has 20 years in entertainment marketing. His projects have included RIck & Morty, My Little Pony, BBC, CBS, Fox, Simpsons, Boondocks, and the X Files. He is the author of Snapchat 101 for adults and Create Your Own Damn Job. Connect with Scott: Email: [email protected] (mailto:[email protected]) Twitter: @scottperry (https://twitter.com/scottperry) Instagram: @scottperry (https://www.instagram.com/scottperry/) Facebook: https://www.facebook.com/ilikescottperry Connect with Tiffany on Social Media Facebook: Money Talk With Tiff (https://www.facebook.com/moneytalkwithT/) Twitter: @moneytalkwitht (https://twitter.com/moneytalkwitht) Instagram: @moneytalkwitht (https://www.instagram.com/moneytalkwitht/) LinkedIn: Tiffany Grant (https://www.linkedin.com/in/tiffanygrant1) YouTube: Money Talk With Tiff Channel (https://www.youtube.com/channel/UCYQ8HDExD5_WllpSAfy_l9w) Pinterest: Money Talk With Tiff (https://www.pinterest.com/moneytalkwitht/) This podcast uses the following third-party services for analysis: Podcorn - https://podcorn.com/privacy OP3 - https://op3.dev/privacy

Scott PerrySperry Mediaentrepreneurship

Do You Even Brand? with Octavia Harris | Ep. 37

Apr 30, 202041 min

Have you heard of storytelling marketing? Join Tiffany as she sits down with branding mastermind, Octavia Harris. They discuss everything from life as an entrepreneur to core values to the power of telling your story to grow your business. Be ready to catch these gems! About Our Guest Octavia Harris is the CEO of Crãv Life Consulting, LLC and is an International Branding & Marketing Strategist. She is also an Empowerment Speaker and Corporate Trainer located in the Greensboro, NC area. She specializes in business to business content branding & marketing that assists women entrepreneurs in monetizing. She does this by building their brand with storytelling marketing. She teaches women that through their life story, they can turn their “Mess” into their “Message.” Transitioning her clients into leaders of their field through branding, social media marketing, and strategizing to monetize projects. Follow her on Twitter: https://twitter.com/OctaviaInspires Follow her on Facebook: https://www.facebook.com/pg/octaviainspires Follow her on Instagram: https://www.instagram.com/octaviainspires Connect with Tiffany on Social Media Facebook: Money Talk With Tiff Twitter: @moneytalkwitht (https://twitter.com/moneytalkwitht) Instagram: @moneytalkwitht (https://www.instagram.com/moneytalkwitht/) LinkedIn: Tiffany Grant (https://www.linkedin.com/in/tiffanygrant1) YouTube: Money Talk With Tiff Channel Pinterest: Money Talk With Tiff (https://www.pinterest.com/moneytalkwitht/) This podcast uses the following third-party services for analysis: Podcorn - https://podcorn.com/privacy OP3 - https://op3.dev/privacy

Octavia Harrisstorytelling marketingbranding

How Small Businesses Can Leverage Google and Facebook Ads for Growth | Ep. 328

Jul 18, 202417 min

In this informative episode of Money Talk With Tiff, Tiffany Grant welcomes Zaid Ammari to the show. With 300+ episodes under her belt, Tiffany is thrilled to delve into the realm of digital advertising for small businesses—an untouched subject on her podcast until now! Zaid, an expert in online advertising, divulges the essentials of setting up and running successful Google and Facebook Ads. From understanding costs, margins, and conversion rates to practical steps in creating ads, this episode is packed with indispensable insights for entrepreneurs eager to explore the vast opportunities digital ads offer. Zaid also shares handy tools like the Google Keyword Planner and offers a free audit for listeners. Tune in to discover how to navigate the complex world of Google and Facebook Ads and maximize your business's potential! About Our Guest Zaid is a leading expert on data-driven digital marketing, focusing on analytics and actionable insights from data. As the founder of PPC Masterminds, he helps businesses build and run profitable data-driven digital campaigns. Connect with Zaid Zaid’s Website: http://ppcmasterminds.com (https://ppcmasterminds.com) LinkedIn: Zaid Ammari (https://www.linkedin.com/in/zaidammari/) Connect with Tiffany Website: https://www.moneytalkwitht.com (https://www.moneytalkwitht.com/) Facebook: Money Talk With Tiff (https://www.facebook.com/moneytalkwithT/) Twitter: @moneytalkwitht (https://twitter.com/moneytalkwitht) Instagram: @moneytalkwitht (https://www.instagram.com/moneytalkwitht/) LinkedIn: Tiffany Grant (https://www.linkedin.com/in/tiffanygrant1/) YouTube: Money Talk With Tiff (https://www.youtube.com/c/MoneyTalkWithTiff) Pinterest: @moneytalkwitht (https://www.pinterest.com/moneytalkwitht/) TikTok: @moneytalkwitht (https://www.tiktok.com/@moneytalkwitht) Timestamps [00:00] Assess margins, calculate ad costs, plan ahead. [03:53] Analyze conversion rate, costs, and tools for advertising. [08:56] Google offers keyword targeting or product uploading. Facebook's targeting options range from broad to specific. Mistake: too many or too broad campaigns. [12:05] Invest in optimized account for higher returns. [14:09] Facebook and Google Ads daily budgets explained. Key Topics Types of Google and Facebook ads Importance of profit margins Calculating conversion rates and costs Setting up and tracking ads Budgeting for ad campaigns Specific targeting strategies Additional Links & Resources Google Keyword Planner (https://ads.google.com/home/tools/keyword-planner/) Spreadsheet for Ad Cost Calculations (https://docs.google.com/spreadsheets/d/11XM5LgCzMYmOSBEDlS4Q9gcJ1DvMnZEjbswVBmHv5N0/edit?usp=drive_web&ouid=113252277421687742810) Support this Podcast (https://moneytalkwitht.com/donate) Make sure to subscribe and leave a review if you enjoyed this episode! See you next time on Money Talk With Tiff! This podcast uses the following third-party services for analysis: Podcorn -...

Google AdsFacebook AdsZaid Ammari

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Entrepreneurship + Marketing with Scott Perry | Ep. 56

Do You Even Brand? with Octavia Harris | Ep. 37

How Small Businesses Can Leverage Google and Facebook Ads for Growth | Ep. 328

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