SEO Optimizing with Brandon Leibowitz | Ep. 127

• Brandon explains that ads are paid visibility across platforms like Google, Facebook, Instagram, and YouTube, while SEO provides free organic visibility.

When you stop running ads, you just disappear. Whereas with SEO, you stop doing SEO, you're not just going to disappear. It's going to take some time for your competitors to outrank you.

• Brandon identifies remarketing as the highest-ROI ad type because it targets warm leads who have already visited your website but didn't convert.

Always 100% everyone should run remarketing ads just because half your traffic's gonna leave immediately.

• He also recommends remarketing to competitor traffic using Google Ads, which allows targeting visitors to other websites in your niche.

• Brandon advises prioritizing Google search ads because users are actively looking for solutions, unlike social media where you're interrupting people based on interests.

I would only focus on Google until you spend all your money on Google, then spend your money on Bing. Once you spent all your money on Bing, then you could go to social.

• He notes that with tens of thousands of dollars monthly, businesses can expand to other platforms, but Google alone can absorb $100,000/month for many businesses.

• Brandon's top immediate SEO tip is adding more text content to pages, recommending a minimum of 400 words per page to help search engines understand and rank content.

Google can't read images or videos yet. They're getting there, but they still rely heavily on text.

• Brandon defines on-page SEO as optimizing website coding and content, while off-page SEO includes anything external like social media mentions and backlinks from other sites.

• Write compelling titles with target keywords
• Interlink blog posts to keep visitors on your site
• Answer questions from Google's "People Also Ask" section
• Use header tags, bullet points, and numbered lists
• Add schema.org markup
• Optimize SEO title tags and meta descriptions
• Include alt tags and keyword-rich file names for images
• Add videos with keyword-rich file names

• Brandon emphasizes that businesses must actively build backlinks rather than just accepting them, as Google requires backlinks to rank websites.

A quality backlink is a website that's related to you and authoritative but more relevancy.

• He recommends using tools like Ahrefs, Moz, or SEMrush to analyze competitor backlinks and conducting targeted blogger outreach with valuable content.