Episode•January 9, 2025•13 min

The Purpose Code with Dr. Jordan Grumet | Ep. 363

In this engaging episode of Money Talk With Tiff, host Tiffany Grant welcomes back Dr. Jordan Grumet, also fondly known as Doc G, to discuss his latest book, The Purpose Code. Previously featured on episode 322 where they explored the concept of "Redefining Rich" through Dr. Grumet’s experiences as a hospice doctor, this episode shifts focus to understanding and creating one's purpose. Dr. Grumet delves into what he calls "purpose anxiety", the struggle many face in finding their purpose and how it can lead to anxiety and depression. He unpacks his approach to solving this paradox by advocating for an active creation of purpose rather than searching endlessly for it. Tiffany and Dr. Grumet talk about identifying "purpose anchors," small activities or interests that bring joy and meaning on a daily basis. Throughout the conversation, they touch upon practical strategies to find these purpose anchors, how to overcome common obstacles in the journey of creating purpose, and how societal pressures can often derail us from our authentic paths. Check out the full show notes: https://moneytalkwitht.com/podcast-show-notes/the-purpose-code/ Takeaways Finding your purpose isn't about searching; it's about actively creating it through your passions. Purpose can come from everyday activities that bring you joy, not just lofty goals. People often feel pressure to find a singular purpose, leading to anxiety and frustration. Purpose anchors are the small things that excite you and can guide your life direction. Social media can skew our perception of purpose, making it seem glamorous instead of personal. Reflecting on childhood interests can reveal valuable clues about your true purpose today. Resources Mentioned Dr. Jordan Grumet’s website: jordangrumet.com Purchase links for his books: The Purpose Code and Taking Stock Earn and Invest podcast Subscribe to his Purpose Code Substack Connect with Tiffany Grant Website: moneytalkwitht.com Social Media: @moneytalkwitht on all platforms Support this Podcast Copyright 2025 Tiffany Grant This podcast uses the following third-party services for analysis: Podcorn - https://podcorn.com/privacy OP3 - https://op3.dev/privacy

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Key Takeaways

1
Purpose is created, not found
Purpose anxiety affects 91% of people at some point in their lives
Instead of searching for a singular purpose, actively build purpose around what you enjoy
Focus on 'little p purpose' - things you enjoy the process of doing rather than goal-oriented outcomes
2
Purpose anchors guide authentic purpose creation
Purpose anchors are 'inklings or beckonings' that draw you in and get you excited
You can have multiple purpose anchors - there's no limit to how many things bring you joy
Purpose anchors can be identified through life review, work activities, childhood interests, and experimentation
3
Childhood interests reveal purpose clues
Look at childhood rooms, trophies, drawings, and posters for recurring themes
Kids naturally engage in activities for the joy of doing them, not for goals or money
Reoccurring themes from childhood often point to authentic purpose anchors
4
Social media and societal pressures derail authentic purpose
Marketing and advertising sell us lifestyles that may not align with our true purpose
Social media makes purpose seem glamorous rather than personal and process-oriented
Authentic purpose may not look impressive to others but actually lights you up
5
Action is required to build purpose
Purpose is about present and future action, not passive discovery
If something stops being joyful, either divorce the goals or move to a different purpose anchor
The goal is to fill as much time as possible with activities that light you up

Intro

Tiffany Grant welcomes back Dr. Jordan Grumet (Doc G) to discuss his new book The Purpose Code, exploring how to overcome purpose anxiety and actively create purpose rather than endlessly searching for it.
Dr. Jordan Grumet is a hospice doctor, author, and host of the Earn & Invest podcast. He previously appeared on episode 322 discussing 'Redefining Rich' and returns to share insights from his latest book.

Jordan Grumet's website The Purpose Code on Amazon Taking Stock on Amazon Earn and Invest podcast Purpose Code Substack

– The Purpose Paradox: Anxiety vs. Benefits

Dr. Grumet explains the paradox he discovered: purpose is clearly linked to health, happiness, and longevity, yet 91% of people experience 'purpose anxiety' that causes depression and frustration.

Stop telling me to find my purpose. I don't know what my purpose is. I've been looking for it forever. I'm feeling really anxious and depressed because of it.
– Dr. Jordan Grumet

– Creating Purpose Instead of Finding It

The key mindset shift: purpose isn't scarce or all-or-nothing. It's abundant and process-oriented rather than goal-oriented. 'Little p purpose' focuses on enjoying the process of doing things rather than achieving specific outcomes.

You don't find purpose, you create it. So I really want to build for people this idea that it's an active process.
– Dr. Jordan Grumet

– Identifying Purpose Anchors

Purpose anchors are the 'inklings or beckonings' that draw you in. Methods to identify them include:

– The Joy of Process Over Goals

Tiffany shares her childhood coupon-cutting habit as an early sign of her finance-focused purpose. Dr. Grumet emphasizes that kids engage in activities for the pure joy of doing them, not for external goals or money.

Kids know how to enjoy the moment. They get lost in what I call flow. They get so busy doing things, they don't even notice time passing. Why don't we do that as adults?
– Dr. Jordan Grumet

– Overcoming Obstacles to Purpose

Three main obstacles: 1) Not taking action to build purpose, 2) Fear of moving on when something stops being joyful, 3) Social media and advertising pressuring us to adopt others' versions of purpose instead of our own authentic paths.

When we find things that fill us up and pursue them, they often don't look like everyone else.
– Dr. Jordan Grumet

– Where to Find the Book and Resources

The Purpose Code was released January 7th. All resources including both books, the Earn & Invest podcast, and Purpose Code Substack are available at jordangrumet.com.

Books Mentioned

The Purpose Code by Dr. Jordan Grumet
Taking Stock by Dr. Jordan Grumet

Resources

Topics

purposepersonal developmentmindsethappinesslife purposepurpose anxietyself-discoveryflow statesocial media influencechildhood interests