Episode•August 21, 2025•27 min

The Power of Cross Industry Collaboration for Small Business Owners | Ep. 389

https://youtu.be/QMkk3HceGC8?si=KenMseuzYP-1b_9zTiffany reconnects with her friend and business collaborator, Jasmine Beard, to dive deep into the importance and benefits of cross-industry collaboration for business owners. Jasmine, a seasoned strategic consultant, shares how business owners can break out of their industry silos, leverage transferable skills, and build partnerships that drive innovation, growth, and fresh opportunities. Whether you’re looking to expand your network or simply get unstuck in your business, Jasmine’s insights are packed with actionable advice for broadening your reach and impact. Check out the full show notes: https://moneytalkwitht.com/podcast-show-notes/cross-industry-collaboration-for-entrepreneurs/ Key Takeaways Don’t limit your networking and business opportunities to just your own industry—amazing growth happens at the intersections. Adjust your language and examples to match your audience when reaching out to new sectors. Collaboration isn’t competition; it’s about expanding opportunities and delivering more value together. Invest time in real relationship-building—not just sales pitches—and the right partnerships will follow. Resources & Links Previous episode with Jasmine: https://youtu.be/QMkk3HceGC8?si=KenMseuzYP-1b_9z Connect with Jasmine and learn more about AJoy Consulting: https://ajoy2consult.com/ Register for “It’s AJoy Doing Business” (September 12, Greensboro, NC): https://www.eventbrite.com/e/its-ajoy-doing-business-tickets-1447489683609?aff=MoneyTalkTiff Follow Tiffany Grant online: Money Talk With Tiff Website | Instagram | Twitter | LinkedIn Loved today’s episode? Don’t forget to subscribe, rate, and review! Send Tiffany your questions or feedback—and remember, spend wise by spending less than you make. See you next week!

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Key Takeaways

1
Cross-industry collaboration expands opportunities beyond traditional industry silos
Leverage transferable skills and best practices across multiple verticals
Amazing growth happens at the intersections of different industries
Collaboration isn't competition—it's about expanding opportunities and delivering more value together
2
Adjust language and examples to match your target audience when entering new sectors
Reframe case studies and success stories using language and metrics that matter in that sector
Know the interchangeable terminology across industries (client vs. patient vs. customer)
Research the industry's DNA including trends, regulatory environments, and competitive pressures
3
Invest time in genuine relationship-building rather than sales pitches
Attend industry conferences and join associations outside your typical sector
Conduct informational conversations just to learn, not to sell
Build targeted relationships with supplier engagement professionals and recruiters
4
Strategic alliances create instant credibility and mutual value
Partner with established companies or consultants to co-deliver on projects
Together Everyone Achieves More (TEAM) - collaboration serves the client better
Publishing thought leadership content tailored to specific industries creates visible value

Intro

Tiffany reconnects with her friend and business collaborator Jasmine Beard to explore how small business owners can break out of industry silos and leverage cross-industry collaboration for growth and innovation.
Jasmine Beard is a seasoned strategic consultant and owner of A Joy Consulting, specializing in talent optimization, strategic planning, and helping executives build high-performance teams.

A Joy Consulting It's A Joy Doing Business Event

– What is Cross-Industry Collaboration?

Jasmine defines cross-industry collaboration as leveraging expertise and skill sets across multiple industries or verticals, using best practices from one sector to benefit another.

Cross industry collaboration is basically leveraging your expertise and leveraging best practices from different industries that may or may not have a lot of parallels, but you can still leverage the benefits of those.
– Jasmine Beard

– How to Break Out of Your Industry Bubble

Jasmine outlines three key strategies: identify transferable skills, reframe case studies for new audiences, and research the target industry's trends and regulatory environment.

One of the first things is identify what skills and expertise you have that can transcend across various industries.
– Jasmine Beard

Tiffany emphasizes the importance of tweaking case studies to match the client's industry metrics, comparing it to customizing a cover letter for a job application.

– Building Targeted Relationships

Jasmine recommends attending conferences outside your industry, conducting informational interviews, and joining industry associations to learn the vernacular and build genuine connections.

Having informational conversations just to learn, not necessarily sell or pitch what you do, just having 30 minute conversations.
– Jasmine Beard

She shares examples of how informational conversations led to opportunities in both the energy and hospitality sectors.

– The Power of Strategic Alliances

Jasmine discusses partnering with other consultants to co-deliver projects, emphasizing that collaboration provides instant credibility and better client experiences.

Together, everyone achieves more. So that strategic alliance is very high value.
– Jasmine Beard

She shares a story of collaborating with three other consultants on a nonprofit governance project, where they combined interviews to respect the client's time.

– How to Find Cross-Industry Partnerships

Jasmine provides actionable steps: identify industries you enjoy, research growing sectors, connect via LinkedIn, attend supplier engagement events, and interview supplier engagement professionals and recruiters.

Look at what industries you enjoy most because that's important. Business can be business is challenging enough, but it is. It should also be a joy to do.
– Jasmine Beard

Tiffany shares her own experience partnering with a wellness industry professional to add financial health components to corporate wellness programs.

– It's A Joy Doing Business Event

Jasmine announces her September 12th event in Greensboro, NC, featuring panels on cross-industry opportunities including film industry insights from Emmy Award-winning actor Mike Ray Anderson and discussions about accessibility in the deaf and hard of hearing community.

The event includes an empowerment panel with funders and partners, followed by dedicated networking time designed for genuine connections rather than surface-level interactions.

Resources

Topics

cross-industry collaborationsmall business networkingstrategic partnershipsbusiness growth strategiesentrepreneurshipprofessional developmentindustry expansionrelationship buildingconsultingbusiness events