The Power of Cross Industry Collaboration for Small Business Owners | Ep. 389

• Jasmine defines cross-industry collaboration as leveraging expertise and skill sets across multiple industries or verticals, using best practices from one sector to benefit another.

Cross industry collaboration is basically leveraging your expertise and leveraging best practices from different industries that may or may not have a lot of parallels, but you can still leverage the benefits of those.

• Jasmine outlines three key strategies: identify transferable skills, reframe case studies for new audiences, and research the target industry's trends and regulatory environment.

One of the first things is identify what skills and expertise you have that can transcend across various industries.

• Tiffany emphasizes the importance of tweaking case studies to match the client's industry metrics, comparing it to customizing a cover letter for a job application.

• Jasmine recommends attending conferences outside your industry, conducting informational interviews, and joining industry associations to learn the vernacular and build genuine connections.

Having informational conversations just to learn, not necessarily sell or pitch what you do, just having 30 minute conversations.

• She shares examples of how informational conversations led to opportunities in both the energy and hospitality sectors.

• Jasmine discusses partnering with other consultants to co-deliver projects, emphasizing that collaboration provides instant credibility and better client experiences.

Together, everyone achieves more. So that strategic alliance is very high value.

• She shares a story of collaborating with three other consultants on a nonprofit governance project, where they combined interviews to respect the client's time.

• Jasmine provides actionable steps: identify industries you enjoy, research growing sectors, connect via LinkedIn, attend supplier engagement events, and interview supplier engagement professionals and recruiters.

Look at what industries you enjoy most because that's important. Business can be business is challenging enough, but it is. It should also be a joy to do.

• Tiffany shares her own experience partnering with a wellness industry professional to add financial health components to corporate wellness programs.

• Jasmine announces her September 12th event in Greensboro, NC, featuring panels on cross-industry opportunities including film industry insights from Emmy Award-winning actor Mike Ray Anderson and discussions about accessibility in the deaf and hard of hearing community.

• The event includes an empowerment panel with funders and partners, followed by dedicated networking time designed for genuine connections rather than surface-level interactions.