Episode•March 4, 2021•24 min

Business Coaching For The Win with Nefateria Fondá | Ep. 53

Join Tiffany as she sits down with Nefateria Fonda' as they talk about business and how to take yours to the next level. Do you have a mentor or business coach? These ladies discuss why it is pivotal to have. Listen in! About Our Guest Nefateria Fonda’ is President of Go Get It, Inc., a Certified Business and Sales Coach, Author and Speaker, specializing in helping new parallel- preneurs, professionals who are building a service-based business, of their own, while working, get clear on who they serve and how they serve them, get confident in their sales skills so that they can get cash into their business. She believes you deserve to have a business with a bountiful bank account that doesn’t require long hours, sleepless nights, and countless sacrifices. Her book How to Activate Your Faith, Commit to a Plan and Take Action; That Will Change Your Life is for faith-based individuals interested in learning how to experience the best that life has to offer. She is a speaker whose energy is contagious for groups and organizations, providing valuable content and keeping audiences engaged. Connect with Nefateria Follow her on Twitter: https://twitter.com/NEFATERIAFONDA Follow her on Facebook: https://www.facebook.com/NefateriaFonda Follow her on Instagram: instagram.com/NEFATERIAFONDA/ Nefateria's website: https://nefateriafonda.com Connect with Tiffany Facebook: Money Talk With Tiff Twitter: @moneytalkwitht Instagram: @moneytalkwitht LinkedIn: Tiffany Grant YouTube: Money Talk With Tiff Channel Pinterest: Money Talk With Tiff This podcast uses the following third-party services for analysis: Podcorn - https://podcorn.com/privacy OP3 - https://op3.dev/privacy

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Key Takeaways

1
Not everyone is suited to be an entrepreneur—some people thrive better in traditional jobs.
Running a business is not for the faint of heart, especially alongside a 9-5.
If someone dislikes their current job, they may simply need a different position rather than starting a business.
Tiffany emphasizes there is nothing wrong with working a traditional job.
2
Identify your intrinsic motivation to sustain your business through difficult times.
Zero-income months are common; extrinsic motivators like money or freedom are not enough.
Go deeper by asking 'why' five times to uncover your true purpose.
Keep your original reason and testimonials visible to stay motivated.
3
Investing in a coach or mentor provides perspective and accelerates growth.
You can't read the label when you're inside the jar—coaches see what you miss.
Coaches help with pricing, strategy, and accountability that you may overlook.
The investment in coaching can pay for itself quickly through better opportunities.
4
Your network determines your ceiling—surround yourself with people ahead of you.
The 'Circle of Five' concept: you are only as good as the five people closest to you.
Create new circles for different goals instead of abandoning old friends.
If you're the smartest person in the room, you won't grow.
5
Time is money—outsource tasks that don't generate income.
Hiring help for non-income activities frees you to focus on revenue-generating work.
Investing money to save time is often the smarter choice.
First-class results require either time or money investment.

Intro

Tiffany interviews Nefateria Fondá about business coaching, parallelpreneurship, and strategies for building a service-based business while maintaining a 9-5 job.
Nefateria Fondá is President of Go Get It, Inc., a Certified Business and Sales Coach, Author, and Speaker who helps parallelpreneurs get clear on their target audience, build sales confidence, and generate revenue.

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– What is a Parallelpreneur?

A parallelpreneur is a professional working a 9-5 while building a side business such as consulting, coaching, or interior design.

If you are working a nine to five in your profession, corporate job, but you're also building a business on the side, I identify you as a parallelpreneur.
– Nefateria Fondá

– Deciding If Entrepreneurship Is Right for You

Before becoming a parallelpreneur, individuals must honestly assess whether they dislike their current job or truly want to build a business.

Running a business is not for the faint of heart.
– Nefateria Fondá

Tiffany shares that not everyone wants or should be an entrepreneur—some people are better suited to traditional employment.

– Finding Your Skill and Intrinsic Motivation

Identify what people consistently praise you for or come to you about—this can reveal your business idea.

When there's zero months, you keep going because you remember why you started.
– Nefateria Fondá

Tiffany explains that extrinsic motivators (money, freedom) fade; intrinsic motivation (impact, purpose) sustains you through slow periods.

– Gaining Clarity on Your Business

Ask yourself 'why' five times to uncover the deeper reason behind goals like time or financial freedom.

When there's zero months, you keep going because you remember why you started.
– Nefateria Fondá

– The Value of Coaches and Mentors

Coaches provide outside perspective, accountability, and ideas you wouldn't generate alone.

You can't read the label when you're inside the jar.
– Nefateria Fondá

Tiffany shares how her coach helped her raise prices and negotiate paid speaking engagements she previously did for free.

– The Circle of Five Concept

Write down the five people closest to you and their approximate incomes. If no one earns what you aspire to, expand your network.

You are only as good as your circle of five.
– Tiffany Grant

Create new circles for growth while maintaining existing relationships.

– Time vs. Money Investment

If you want to skip the line, if you want to be VIP treated, if you want to be first, you're going to invest time or you're going to invest money.
– Nefateria Fondá

Tiffany outsources cleaning because the time saved can be used for revenue-generating activities.

– Final Advice

Trust God in all your ventures and activate your faith, commit to your plan and take action and watch your business, your life, your situation change.
– Nefateria Fondá

Books Mentioned

How to Activate Your Faith, Commit to a Plan and Take Action; That Will Change Your Life by Nefateria Fondá

Resources

Discovery Session with Nefateriatool
Networking with Nef (Monthly Virtual Event)

Topics

parallelpreneurshipbusiness coachingentrepreneurship mindsetintrinsic motivationnetworkingpricing strategymentorshiptime managementside hustlefaith-based business