Building a Successful Brand with Jasmine Beard | Ep. 95

• Customer experience encompasses any activity affecting a customer's perception, feelings, or buying decisions—from the moment they learn you exist through every interaction afterward.

Your customer experience really starts from the time that you decide who your customer is.

• Strategy should begin with the end in mind—deciding what customers should walk away feeling from the initial business concept.

• Brand colors affect psyche, moods, and buying decisions. Jasmine chose coral for comfort and approachability, blue for trust and solidarity—reflecting her brand's duality of logic and creativity.

Your brand is your customer experience.

• Core values provide guidance during difficult decisions. Tiffany emphasizes WWVD—What Would My Values Do—as a decision-making framework.

• Study brands you admire and emulate their consistency. You are your first walking billboard—wear your logo daily on shirts, blazers, and accessories.

There's no reason you should not be wearing your logo every day of the week.

• Start small: one branded mug used daily can spark conversations and word-of-mouth. Gift branded items to trusted contacts to expand visibility.

• Customer loyalty occurs when customers take personal ownership in sustaining your business success—not just through referrals but by actively increasing purchase transactions.

When your customers or clients take personal ownership in sustaining your longevity and success in business.

• Tiffany's example: A loyal customer continued buying from a favorite restaurant during the pandemic even with reduced service, helping them survive through rough times.

• Look in the mirror—would you purchase from your own brand in its current state?
• Define how you want people to feel and appeal to their senses and emotions
• Make it easy for customers to promote you through stellar experiences
• Ensure your passion is evident—customers sense when you're only in it for money
• Ask for feedback regularly; negative feedback reveals sustainable quick fixes
• Build the right team culture—passion must extend beyond the founder
• Identify your special sauce—what makes you unique without spending money

One bad hire can kill the whole business.

Quality service is great service. If you do it right every time, the customer experience and customer loyalty is yours to enjoy, guilt free.