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Money Talk With Tiff

Money Talk With Tiff

    Money Talk With Tiff
    Episode•December 22, 2022•18 min

    Podcast Production with Girish Bali | Ep. 182

    Girish Bali joins Tiffany this week to explain what a podcast production company does and how podcasters interested in starting their own production company can get started. About Our Guest Girish Bali is the founder of Back2Basicsmode Production, and has over 30+ years of experience in technology, telecommunication & cloud computing. Girish Bali has lived in New Jersey since 1988. For the last 20 years, he’s worked in Cloud Computing in a telecommunication industry to earn a living and lead a comfortable life. As he worked in telecommunications, he began learning about videography and has since been active in capturing life changing moments for people, be it weddings, birthdays, a sweet sixteen, bar/bat mitzvah etc. Now he shares those thoughts and perspectives with everyone through the podcast medium. Connect with Girish Bali Podcast Twitter: @back2basicsmode Instagram: https://www.instagram.com/back2basicsmode Connect with Tiffany on Social Media Facebook: Money Talk With Tiff Twitter: @moneytalkwitht Instagram: @moneytalkwitht LinkedIn: Tiffany Grant This podcast uses the following third-party services for analysis: Podcorn - https://podcorn.com/privacy OP3 - https://op3.dev/privacy

    Apple PodcastsSpotifyYouTubeOvercastAmazon Music

    Key Takeaways

    • 1

      Start with what you have and focus on consistency over perfection

      Girish emphasizes that beginners can start a podcast using just a phone and earpiece

      He prioritized quantity over quality initially to build a portfolio and learn from mistakes

      Released episodes daily to accelerate learning and improvement

    • 2

      Podcast production companies offer end-to-end support for creators

      Services include helping beginners learn podcasting, branding guidance, editing support, and consulting

      Production companies handle technical aspects so podcasters can focus on content

      Girish's company also plans to expand into digital magazines

    • 3

      Use podcasting as a long-term branding and marketing tool rather than a quick revenue source

      Girish uses his podcast to advertise his videography, technology, and production businesses

      Success metrics should focus on passion and consistency, not immediate monetization

      Most podcasts fail by episode 5 due to unrealistic expectations like becoming the next Joe Rogan

    • 4

      Continuous iteration and learning from mistakes drives improvement

      Girish evolved from basic setups to professional three-camera video with improved lighting

      Learned marketing skills including email marketing and platform-specific social media strategies

      Emphasizes that sustaining audience growth requires ongoing quality content

    Intro

    • Tiffany welcomes Girish Bali to discuss podcast production companies and how aspiring podcasters or production entrepreneurs can get started in the space.
    • Girish Bali is the founder of Back2Basicsmode Production with over 30 years in technology, telecommunications, and cloud computing. He transitioned from a radio jockey background to podcasting and now helps others with production, branding, and content creation.
    Back2Basicsmode PodcastTwitterInstagramWebsite

    – What a Podcast Production Company Does

    • Girish explains that his production company helps podcasters from ideation through distribution. Services include courses for beginners, branding guidance, editing support, and consulting on naming and color coordination.

    For me, it's a whole big scrapbook... we help and guide them.

    – Girish Bali

    – You Don't Need Expensive Equipment to Start

    • Girish stresses that anyone can start a podcast with just a phone and earpiece. The key is passion over perfection and simply getting started rather than waiting for professional equipment.

    If you want to start a podcast, you can just use your phone and an earpiece and just do it.

    – Girish Bali

    – From Radio Jockey Dreams to Podcast Production

    • Girish shares his journey from aspiring radio host to podcast producer. After being told his authentic style didn't fit traditional radio, he pursued a tech career before returning to media through podcasting in December 2020.

    I don't think your style fits our radio station... That was just totally fake.

    – Girish Bali

    – The Power of Consistency: 298 Episodes and Counting

    • Girish has produced 298 episodes and is launching season three. He emphasizes that most podcasts don't survive past episode five, making longevity itself a significant achievement.

    Most podcasts don't get past like episode five or something like that.

    – Tiffany

    – Key Lessons: Quantity Over Quality Initially

    • Girish prioritized releasing episodes daily to build a portfolio quickly and learn through repetition. This approach helped him improve audio, visuals, marketing, and social media strategies through trial and error.

    I didn't really care about quality. I actually cared about quantity.

    – Girish Bali

    – Podcasting as a Business Marketing Tool

    • Girish uses his podcast to promote his videography business, technology work, and production company. He advises against expecting immediate financial returns and instead viewing podcasting as long-term brand building.

    My business... I use this medium to advertise my work.

    – Girish Bali

    – Expanding to Four Podcasts in Season Three

    • Girish is launching four podcasts under the Back2Basicsmode brand: Business, Wisdom, Trending, and Health, with 25 episodes each for a total of 100 episodes in season three.

    – Where to Connect and Get Help

    • Listeners can find Girish on all major audio platforms (Spotify, Apple, Google, Audible, Ghana), his YouTube channel, and at backtobasicsmode.com. He offers free 15-minute consultations.

    Resources

    • Back2Basicsmode Podcast
    • Back2Basicsmode Website
    • Money Talk With Tiff Podcast

    Topics

    Podcast ProductionContent CreationPodcast BrandingStarting a PodcastPodcast MarketingVideo ProductionEntrepreneurshipContent StrategyAudio PlatformsBusiness Growth

    Podcast Production with Girish Bali | Ep. 182

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