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Money Talk With Tiff

Money Talk With Tiff

    Money Talk With Tiff
    Episode•December 30, 2022•17 min

    Making a Millionaire with Nicky Billou | Ep. 185

    Nicky Billou joins Tiffany this week to dive into his entrepreneurship journey and how he was able to grow his business to making 6-figures a month! About Our Guest Nicky Billou, aka The Millionaire Maker, is the #1 International Best Selling Author of 8 books, including: Finish Line ThinkingTM: How to Think and Win Like a Champion, The Thought Leader’s Journey: A Fable of Life, The Power Of Connecting: How To Activate Profitable Relationships By Serving Your Network (with Kai Bjorn), and How To Create A Million Dollar A Year Income: The Priceless Guide For Insurance Agents, Professional Sale People, And Anyone With A Big Dream (with Perry Wong). He has read over 4000 books, in genres from biography, history, fictional literature, self-help, health and fitness, poetry business, sales, spirituality and religion. He is an in-demand and highly inspirational speaker to corporate audiences such as RBC, Lululemon, Royal LePage, and TorStar Media. He is an advisor and confidante to some of the most successful and dynamic entrepreneurs in Canada. He is the co-founder of eCircle Academy (www.eCircleAcademy.com) where he runs a yearlong Mastermind & Educational program working with Coaches, Consultants, Corporate Trainers, Clinic Owners, Realtors, Mortgage Brokers and other service-based Entrepreneurs, positioning them as authorities in their niche. He is the creator of the Thought Leader/Heart LeaderTM Designation. He and his team have helped over 70 entrepreneurs add 6 to 8 figures to their annual income. Connect with Nicky Billou Website: www.eCircleAcademy.com Facebook: @NickyBillou Instagram: @NickyBillou Connect with Tiffany on Social Media Facebook: Money Talk With Tiff Twitter: @moneytalkwitht Instagram: @moneytalkwitht LinkedIn: Tiffany Grant This podcast uses the following third-party services for analysis: Podcorn - https://podcorn.com/privacy OP3 - https://op3.dev/privacy

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    Key Takeaways

    • 1

      Narrow your focus and niche down to succeed

      Trying to serve everyone leads to serving no one effectively

      Example: Fitness trainer went from $1,500/month to six figures/month by focusing on clients with missing limbs

      Better to go narrow and deep than wide and shallow

    • 2

      Reframe selling as serving

      Nobody wants to be sold, but everyone wants to be served by a caring human being

      Show people your heart and that you genuinely care

      Good people often avoid selling because they fear seeming pushy or salesy

    • 3

      Charge appropriately for your value

      If you don't value what you do, nobody else will

      Low prices signal low value and clients won't show up or do the work

      People show up when they have 'skin in the game'

    • 4

      Solve acute, high-stakes problems for big profits

      Business is about solving problems for people for profit (PPP: People, Problems, Profit)

      Focus on health, wealth, or relationship problems rated 9-10 out of 10 in severity

      If you don't get what you should get, you won't give what you should give

    Intro

    • Nicky Billou joins Tiffany to share how he grew his business to six figures per month and the key principles that helped his clients achieve similar results.
    • Nicky Billou, aka The Millionaire Maker, is a #1 International Best Selling Author of 8 books, co-founder of eCircle Academy, and has helped over 70 entrepreneurs add 6 to 8 figures to their annual income. He is an immigrant from Iran who settled in Canada and is passionate about freedom and entrepreneurship.
    WebsiteFacebookInstagram

    – Nicky's Journey and Philosophy on Freedom

    • Nicky shares his background as an immigrant from Iran whose father fled the Islamic revolution to give his Christian family a better life in Canada. He emphasizes that freedom and free enterprise make business possible.

    This is the greatest, freest place on earth. And good men and women fought, bled, and died to make that happen.

    – Nicky Billou

    – The Problem with Entrepreneurs Avoiding Sales

    • Many good-hearted entrepreneurs are afraid to sell because they don't want to seem pushy or salesy. As a result, they miss opportunities and the people they could help don't get served.

    Reframe selling to serving. Nobody wants to be sold... But everybody wants to be served by a caring human being.

    – Nicky Billou

    – The Power of Niching Down

    • Nicky shares the story of a fitness trainer who struggled to get clients until he narrowed his focus to people with missing limbs. Within six weeks, the trainer signed 400 clients and went from $1,500/month to six figures per month.

    It's better to go narrow and go deep than try to go wide because you'll get nowhere and you'll get nothing.

    – Nicky Billou

    – The Importance of Pricing and Value

    • Nicky explains that undercharging signals low value and clients won't show up or commit. He shares the analogy of his cheap knife versus his custom knife to illustrate that people take care of things they pay more for.

    If you don't get what you should get, you won't give what you should give.

    – Nicky Billou

    People show up when they have skin in the game. They don't show up when they don't.

    – Nicky Billou

    – Tiffany's Real-World Example

    • Tiffany shares her experience offering free financial literacy classes that no one attended, reinforcing Nicky's point that free offerings are often undervalued and ignored.

    – How to Connect with Nicky

    • Nicky directs listeners to ecircleacademy.com for free resources, his podcast, and to book a free 45-minute success call to create a business growth blueprint.

    Books Mentioned

    • Finish Line Thinking: How to Think and Win Like a Champion by Nicky Billou
    • The Thought Leader's Journey: A Fable of Life by Nicky Billou
    • The Power Of Connecting: How To Activate Profitable Relationships By Serving Your Network by Nicky Billou and Kai Bjorn
    • How To Create A Million Dollar A Year Income: The Priceless Guide For Insurance Agents, Professional Sale People, And Anyone With A Big Dream by Nicky Billou and Perry Wong

    Resources

    • eCircle Academytool
    • Nicky Billou Podcast

    Topics

    EntrepreneurshipNiching DownPricing StrategySales MindsetBusiness GrowthThought LeadershipValue PropositionImmigrant Success StoryCoaching BusinessFreedom and Free Enterprise

    Making a Millionaire with Nicky Billou | Ep. 185

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