Episode•April 25, 2024•24 min

Is Podcasting Right for Your Business? Guidance from Expert Virginia Elder | Ep. 318

In this insightful episode of Money Talk with Tiff, host Tiffany Grant is joined by podcast expert Virginia Elder. They dive deep into what it takes to start and maintain a successful podcast, especially for business owners contemplating entering the podcast space. From deciding if podcasting is the right medium to understanding the commitment it entails, Tiffany and Virginia cover all you need to know to make informed decisions. About Our Guest Virginia Elder is a dynamic and driven individual with a strong foundation in project management, client service, and strategic organization. With over 15 years of experience under her belt, she has honed her skills and is now known for her ability to make things happen. Whether it's behind-the-scenes support or content marketing strategies, Virginia shines brightest when helping entrepreneurs expand their reach and boost their revenue. Her journey into podcast editing began with a simple 'yes' to a friend's project in 2019. Since then, she has taken on numerous copywriting and audio editing endeavors, which have led to her leaving her 9-5 job to forge her own business path. This move has not only allowed her to pursue her passion but also live her dream of walking her kids to and from school each day. When you entrust your raw audio and video recordings, web copy dreams, weekly newsletter musings, and blog post aspirations to Virginia, you are giving yourself the gift of freedom. She takes care of the entire content creation process - from editing to publishing - so you can focus on serving your clients and growing your business. Editing audio, video, and copy may be daunting for some, but for Virginia, it's second nature. With a dedicated content production team by her side, they work together to turn visions into reality. Don't let content creation hold you back any longer; let Virginia and her team handle it with their expertise so you can concentrate on what you do best. Connect with Virginia Website: PodcastAbundance.com Instagram: @PodcastAbundance Facebook: @PodcastAbundance Connect with Tiffany Website: https://www.moneytalkwitht.com Facebook: Money Talk With Tiff Twitter: @moneytalkwitht Instagram: @moneytalkwitht LinkedIn: Tiffany Grant YouTube: Money Talk With Tiff Pinterest: @moneytalkwitht TikTok: @moneytalkwitht Timestamps [00:00] Consider comfort, goals, time, and integration. [05:55] Podcasting is a long-term marketing strategy. [09:40] Identify ideal client, structure episodes, purposeful content. [13:35] Set clear expectations, plan and follow through. [15:30] Consistency in releasing content is crucial. [21:18] Efficient batching helps release podcasts consistently. [22:17] Virginia shared valuable podcasting advice for...

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Key Takeaways

Podcasting is a long-term marketing strategy that requires patience and consistency

Most podcasters experience 'pod fade' before episode 7 or around episode 50

It typically takes 200 episodes to see significant traction with thousands of downloads

Tiffany's downloads remained low from 2019-2022 before experiencing a boom after consistent effort

Before starting a podcast, evaluate your comfort level, goals, time availability, and how it integrates with your schedule

Consider whether you're comfortable speaking about your business and services

Decide between audio-only vs. video based on your lifestyle and comfort level

Recording time cannot be outsourced—you must carve out time in your schedule

Clearly define your ideal listener and episode structure before launching

Go beyond basic demographics to identify deep niches (e.g., 'business owners making $250k+ who have a podcast')

Determine if episodes will be interviews, solo shows, or include segments/games

Ensure the structure serves a clear purpose for your target audience

Consistency in publishing is crucial—set clear expectations and follow through

Define your cadence upfront (weekly, bi-weekly, monthly, seasonal) and communicate it

Batch record multiple episodes at once to stay ahead of schedule and handle emergencies

If you need to change your schedule, communicate the change to your audience

There are no strict rules for podcast format—you can create what works for your lifestyle

Options include ongoing weekly shows, seasonal podcasts, or capsule series

You can change structure, cadence, or format as needed if you communicate changes

The key is defining expectations clearly from the beginning so listeners know what to expect

Intro

Tiffany Grant hosts Virginia Elder, a podcast production expert, to discuss whether podcasting is the right marketing medium for business owners and what it takes to succeed.

Virginia Elder is a podcast editor, copywriter, and content strategist with over 15 years of experience. She helps entrepreneurs expand their reach through podcast production and left her 9-5 to run PodcastAbundance.com full-time.

Is Podcasting Right for Your Business? Guidance from Expert Virginia Elder | Ep. 318

Key Takeaways

Intro