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Money Talk With Tiff

Money Talk With Tiff

    Money Talk With Tiff
    Episode•October 20, 2023•17 min

    Inside The Black Bourbon Guy's Journey to Becoming a Restaurant & Bar Consultant | Ep. 273

    Take a behind-the-scenes look at the incredible journey of The Black Bourbon Guy: from bartender to restaurant & bar consultant. Join him as he shares his perspectives and experience in building and developing successful restaurants, bars, and eateries. Learn firsthand how restaurant consulting can help you reach your goals or how to become one yourself! About Our Guest Che Ramos is a restaurant-and-bar kind of guy: He has spent nearly 20 years working at Triangle restaurants and bars, notably the Weathervane and Kitchen, both in Chapel Hill, along with the University Club and Counting House at the 21c Museum Hotel, both in Durham. In late 2020, Ramos started The Black Bourbon Guy to offer professional training as well as private whiskey tastings and cocktail classes, with the goal of increasing the presence of people of color both behind the bar and among the patrons at the bars he likes to visit. Connect with Che Instagram: @theblackbourbonguy Facebook: The Black Bourbon Guy Connect with Tiffany Visit our site: https://moneytalkwitht.com Facebook: Money Talk With Tiff Twitter: @moneytalkwitht Instagram: @moneytalkwitht LinkedIn: Tiffany Grant This podcast uses the following third-party services for analysis: Podcorn - https://podcorn.com/privacy OP3 - https://op3.dev/privacy

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    Key Takeaways

    • 1

      Restaurant consulting leverages 20 years of hands-on experience to help owners avoid common pitfalls and align beverage programs with their food concepts.

      Che Ramos progressed from dishwasher to bartender and manager across multiple Triangle-area establishments before transitioning to consulting.

      Consulting focuses on beverage lists, cocktail recipes, wine/beer/liquor selections, and ensuring the beverage program matches the food program.

      Many restaurants fail because owners assume that dining out qualifies them to run one; professional guidance can surface blind spots.

    • 2

      Representation matters: the higher-end the restaurant, the fewer Black and Brown staff and patrons are visible in positions of power.

      Che observed that as restaurant star ratings rise, both clientele and staff become progressively less diverse.

      Applicants of color are often steered toward bussers, dishwashers, or food runners rather than bartending or management tracks.

      Che started The Black Bourbon Guy to increase presence of people of color both behind the bar and among patrons.

    • 3

      Cocktail syrups can introduce culturally familiar flavors to a broader audience and elevate whiskey experiences.

      Che created a spiced orange syrup and a hibiscus-ginger syrup based on his grandmother’s Antiguan sorrel recipe.

      Adding the syrup transformed Tiffany’s perception of whiskey from “strong” to enjoyable, showing how small customizations can broaden appeal.

      The syrups highlight Caribbean, Hispanic, and African flavors that are underrepresented in classic cocktail making.

    • 4

      Access to food knowledge and industry networks is a barrier for many in the Black and Brown community.

      Limited exposure to higher-end ingredients and preparations can make fine-dining environments feel foreign.

      Economic and geographic food-access issues compound the challenge of entering or advancing in upscale food-service roles.

      Mentorship and outsider perspectives are crucial because daily grind makes it hard to see improvement opportunities.

    Intro

    • Tiffany Grant interviews Che Ramos (The Black Bourbon Guy) about his 20-year restaurant career and how it led to whiskey tastings, cocktail-syrup creation, and restaurant/bar consulting.
    • Che Ramos spent nearly 20 years in Chapel Hill and Durham restaurants (Weathervane, Kitchen, University Club, Counting House) before launching The Black Bourbon Guy in late 2020 to offer professional training, private tastings, and consulting aimed at increasing diversity in the beverage industry.
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    – What Is a Curated Whiskey Tasting?

    • Che explains whiskey’s origins in fermentation and distillation, tracing rye whiskey to George Washington’s Mount Vernon distillery and the later emergence of bourbon (51 % corn) as pioneers moved west.

    Bourbon, by law, is a whiskey that is fermented first from a mixture of grains. The largest percentage of grains in there has to be corn at 51 %.

    – Che Ramos

    – From Bartender to Consultant

    • After two decades of dishwashing, bartending, and managing, Che was approached to consult. He now helps restaurants refine beverage programs so they complement their food concepts and resonate with target guests.

    It was a natural transition. Somebody reached out to me, heard that I was doing what I was doing, knew a little bit about my resume and asked if I might be interested.

    – Che Ramos

    – Real-Life Bar Rescue vs. TV Drama

    • Che confirms that many struggling restaurants suffer from the misconception that loving food qualifies someone to run a restaurant. Most failures happen well before the three-year mark, and owners rarely get a televised rescue.

    Most of these crazy stories do have some basis in truth, which is part of why so many restaurants and bars just don’t make it.

    – Che Ramos

    – Representation & Access in Fine Dining

    • Tiffany and Che discuss how higher-starred restaurants become progressively less diverse in both staff and clientele. Che links this to limited exposure to upscale ingredients and systemic steering of applicants of color into lower-paying roles.

    When we go apply for jobs there, they want to make us bussers or dishwashers or food runners and not offer us the genuine opportunity to move up.

    – Che Ramos

    – Crafting Culturally Inspired Cocktail Syrups

    • Che developed two syrups—spiced orange and a hibiscus-ginger sorrel syrup based on his grandmother’s Antiguan recipe—to bring Caribbean, Hispanic, and African flavors into cocktail culture.

    I turned it into cocktail syrup form… all boiled down and then cold steep for four days into a cocktail syrup that is, I think, fantastic.

    – Che Ramos

    – Where to Find Che Ramos

    • Che is reachable on Instagram and Facebook as @theblackbourbonguy and via email at [email protected]. Tiffany promises to include all links in the show notes.

    Topics

    restaurant consultingwhiskey educationcocktail syrupsdiversity in hospitalitybar program developmentBlack entrepreneurshipmentorshipfood accessbeverage and food pairingsmall business pivots

    Inside The Black Bourbon Guy's Journey to Becoming a Restaurant & Bar Consultant | Ep. 273

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