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Money Talk With Tiff

Money Talk With Tiff

    Money Talk With Tiff
    Episode•August 17, 2023•22 min

    Becoming a Certified Financial Education Instructor with Vince Shorb | Ep. 255

    Are you looking to become a financial educator? Don't miss out on the conversation between Tiffany Grant and Vince Shorb, CEO of National Financial Educators Council (NFEC). Vince shares his personal journey with finance and how he created NFEC with the mission of bringing quality financial education into communities across the globe. Learn more about their two certifications—for group teaching and one-on-one coaching—and how they ensure that their certified professionals have content knowledge, teaching expertise, and successful program skills. Get an insight into Vince's take on the lack of teacher training when it comes to financial literacy and learn how you can become a Certified Financial Education Instructor (CFEI) with NFEC today! About Our Guest Vince Shorb is one of the country’s leading advocates for promoting financial wellness and a thought leader in teaching and scaling financial education programming. After spending 15 years in financial services working one-on-one with more than 20,000 people, he founded the National Financial Educators Council – an organization dedicated to combating the financial illiteracy epidemic. He is the current CEO of the NFEC, an IACET Accredited company and a Certified B Corporation. Vince’s mission is to create a world where people are informed to make qualified financial decisions and confidently take effective financial action that best helps them meet their basic human needs while moving toward fulfilling their personal, family, and global community goals. Shorb has led the NFEC in the development of 2,500 financial education programs and more than 80 financial literacy assets and financial education standards that guide the industry. His focus is on mobilizing and developing community champions and empowering them with the resources, knowledge, and processes they need to help their communities’ citizens work toward financial self-sufficiency and security. Connect with Vince Visit the website: https://www.financialeducatorscouncil.org Access the research: https://www.financialeducatorscouncil.org/financial-literacy-research/ Instagram: nfec_finedu Additional Resources and Links Visit our site: https://moneytalkwitht.com/ What is the Definition of Financial Literacy? (https://moneytalkwitht.com/blog/financial-literacy-definition/) Financial Literacy in Schools? Here are the Overlooked Pros and Cons Financial Literacy in High Schools with Yanely Espinal Financial Literacy for Gen Z: Why it Matters and How To Improve It This podcast uses the following third-party services for analysis: Podcorn - https://podcorn.com/privacy OP3 - https://op3.dev/privacy

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    Key Takeaways

    • 1

      NFEC offers tiered certifications for financial educators and coaches that go beyond content knowledge to include teaching methodology and proven program execution.

      Certified Financial Literacy Professional focuses on content knowledge (credit, budgeting, loans, debt).

      Certified Financial Education Instructor (CFEI) teaches how to effectively deliver content in group settings like classrooms or Facebook Lives.

      Accredited level requires demonstrating successful program execution and reporting results.

      Coaching certifications mirror the education track for one-on-one or small-group work.

    • 2

      Financial habits form early (by age 9 per Brown University), making education for younger children critical despite being the least popular segment.

      Kids under 7-8 cannot distinguish reality from commercial content, yet face billions in targeted advertising.

      Influencers and YouTube stars reinforce consumerism messaging at young ages.

      Parental involvement is essential alongside educator efforts to shape positive behaviors.

      Teens need preparation before making high-stakes decisions like college selection based on ROI.

    • 3

      Teacher qualifications are the strongest predictor of program success, yet most financial literacy teachers receive no training in the subject.

      Teachers typically spend 8+ years studying their core subject before teaching it, but are thrown into personal finance with zero preparation.

      Personal finance involves behavioral finance, emotional decision-making, and individual variables unlike fixed subjects like math.

      NFEC provides turnkey training, resources, marketing materials, and funding resources to avoid years of trial-and-error program building.

    • 4

      Every U.S. state fails to meet minimum financial literacy education standards, prompting the United for Financial Literacy campaign with Kevin O'Leary.

      NFEC's recent study showed all states have inadequate academic standards for financial literacy.

      Subjects like science (used by <6% of adults post-high school) have higher standards than financial literacy.

      The campaign aims to elevate standards so students gain skills to generate income and achieve self-sufficiency.

    Intro

    • Tiffany Grant interviews Vince Shorb, CEO of the National Financial Educators Council (NFEC), about becoming a certified financial educator and scaling quality financial literacy programs.
    • Vince Shorb spent 15 years in financial services working with over 20,000 clients before founding NFEC in 2006. He is a leading advocate for financial wellness, has led development of 2,500+ programs and 80+ financial literacy assets, and leads an IACET-accredited, Certified B Corporation.
    NFEC WebsiteNFEC ResearchInstagram

    – Vince Shorb's Personal Journey into Financial Education

    • Vince developed an early interest in money through family influence and began investing in real estate at age 19. His first purchase was land in New Mexico; his second was a condo in Phoenix using an FHA loan with 3% down that he held for 15-20 years.

    I made some early mistakes that a lot of people do. Got behind the eight ball a little bit with college debt... I really wanted to go out and help people.

    – Vince Shorb
    • After 15 years in financial services, he founded NFEC in 2006 to scale quality programming beyond his personal capacity by training other educators and coaches.

    – The Critical Gap: Content Knowledge vs. Teaching Ability

    • Despite 20 years studying personal finance and 15 years in financial services, Vince's first teaching experience at Orange County Juvenile Hall revealed he lacked education methodologies.

    I was talking over their head... I did not know how to teach. I was just speaking instead of utilizing education methodologies that helped them learn.

    – Vince Shorb
    • He partnered with teachers, shadowed educators, and learned visual learning cues, case studies, previewing content, and classroom management strategies—skills still missing in much of financial education today.

    – NFEC Certification Pathways Explained

    • Education track: (1) Certified Financial Literacy Professional (content knowledge), (2) Certified Financial Education Instructor - CFEI (teaching groups), (3) Accredited level (proven execution).
    • Coaching track: Certified Personal Financial Wellness Consultant (one-on-one) and Accredited level for demonstrated success.

    Our goal is not just to have qualified educators and coaches, it's to help them avoid the years of construction that it takes to build a program and provide everything in a turnkey format.

    – Vince Shorb

    – Why Younger Audiences Matter: Habits Form by Age 9

    • Coaching certifications apply only to adults. Education certifications (CFEI) work for kids, teens, and adults. Brown University research shows financial habits form by age nine.

    Kids under age between seven and eight... can't really distinguish reality from commercial content. So there's a problem there when they're experiencing so many ads at a young age.

    – Vince Shorb
    • Teens represent the last opportunity before they make decisions with long-term consequences like credit damage or college debt without ROI consideration.

    – The Teacher Training Crisis in Schools

    • Program results tie most closely to educator qualifications. Schools can outsource to CFEIs or train staff, but currently untrained teachers are assigned personal finance with no preparation.

    They spent eight years in elementary school studying that subject... four to eight years in college... But what states are doing is they're just throwing untrained teachers in to teach a new subject. It doesn't work.

    – Vince Shorb
    • Personal finance involves behavioral finance and emotional decision-making, unlike fixed-answer subjects. Teachers report lacking confidence and crave the training.

    – How to Get Involved and Connect

    • No experience is necessary. Passion is the starting point; NFEC provides training and turnkey resources.

    We welcome everybody. No experience necessary. If you have a passion for it, you can learn it and you can make a difference in your community.

    – Vince Shorb
    • Connect at financialeducatorscouncil.org or via LinkedIn at Vince Shorb.

    Resources

    • What is the Definition of Financial Literacy?article
    • Financial Literacy in Schools? Here are the Overlooked Pros and Consarticle
    • Financial Literacy in High Schools with Yanely Espinal
    • Financial Literacy for Gen Z: Why it Matters and How To Improve Itarticle
    • NFEC Financial Literacy Research
    • United for Financial Literacy Campaign (with Kevin O'Leary)

    Topics

    Financial Education CertificationTeacher TrainingFinancial Literacy StandardsYouth Financial EducationBehavioral FinanceProgram ScalingConsumerism and KidsSchool CurriculumFinancial CoachingCommunity Financial Wellness

    Becoming a Certified Financial Education Instructor with Vince Shorb | Ep. 255

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